Advertisement in Printed Medium

Before preparing an ad, the following points should be considered in order for the messages to be delivered to the targeted audience thus providing a guaranteed return on investment (ROI): -

Objectives and direction of the university to enhance competitiveness as a preferred destination for distinguished students and international students, attracting competent staff, industrial networking and international relations to achieve World Class University's target.
University’s vision to be A Distinguished Technological University
Focus on the essential point
Engaging the audience by using dialog instead of monolog
Compelling insight and opportunity in UMP that can beneficial to the customer
Highlight the brand and provide details to be contacted (if necessary)